At ILS, I created a new vision for the corporate site and brand. The intention was to differentiate the ILS marketplace from its biggest industry competitors and create a site that read as well on mobile as desktop.
When baselining the site, I found many issues, the largest of which was amorphous content. Reading the content of the site, the potential customer could not identify HOW ILS could improve their business. WHAT were the tools offered and WHY would they be better than their competitors?
Goals
Be industry agnostic to better open the company up for further industries
Communicate the capabilities of the product suite clearly
Stand out from the crowd
Emphasize the premium quality of our brand
refresh and update branding
Push the envelope
Special attention was paid to how each of these pages would scale to mobile, creating a consistent experience and embracing user behavior on mobile.
Prototypes