Event Promo Storyboard

Over the past 20 years the New Orleans Wine & Food Experience has raised more than $1 million for non-profit organizations right here in our community, while showcasing local food and chefs, and national and international wines. We invite you to raise a glass and be a part of the festivities as we make New Orleans a better place to live, work and play. This year in an effort to fight hunger and support culinary education, the 2013 beneficiaries will share 100% of the proceeds. Second Harvest Food Bank of Greater New Orleans and Acadiana will receive 40% and the following will share the remaining 60%: the Louisiana Restaurant Association Education Foundation’s ProStart Program, Delgado Culinary Arts School, New Orleans Center for the Creative Arts’ Culinary Program, the John Folse Culinary Institute and the Edible Schoolyard New Orleans.

Promotional Advertisement - New Orleans Food & Wine Experience

For this Story Boarding project, I was tasked with creating a storyboard for an event trailer. I chose to promote the New Orleans Food & Wine Festival. I researched the event and used mind mapping techniques to brainstorm possible solutions. When I found an idea I liked, I created mockup frames in Photoshop using found images.

Trailer Concept

Shot opens on a spun sugar globe. As the text appears, a stream of red wine emerges from the New Orleans area of the globe. It loops around the globe and leads the camera to the second frame. The camera follows the stream of wine around various items representing aspects of the festival, wine glasses, pastries, the lifetime achievement award. The stream finally ends, pouring into a glass in the final frame. The phrase Good food, good wine, good cause appears, followed by the web address. The overall feel is fanciful and fun. The colors should be soft, allowing the text to take precedence.

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