This project was developed as a solution to the problem of bringing eco-friendly cars into the mainstream. I was responsible for both the concept and illustration work. The frames are made up found images and personal photography to communicate the story visually.
Market research suggests people are familiar with the Lexus brand, but not their hybrid models. Overall the impressions of Lexus are expensive luxury car. There is little to no impression that the company is concerned with emissions or the environment. The body of the Lexus is recognized as fluid and sexy. The vehicles are thought to be powerful and comfortable, but relate to wealthy/successful people.
Persephone is walking through the woods. Spring arrives as she passes. Shot of her face profile. Butterflies and flowers.
She arrives to a clearing. The Lexus sits in the center. Cut to close up of her eyes, smiling. Cut to logo. She approaches. Close up of her hand running across the lines of the car. Voice over giving details about the car.
She arrives to a clearing. The Lexus sits in the center. Cut to close up of her eyes, smiling. Cut to logo. She approaches. Close up of her hand running across the lines of the car. Voice over giving details about the car.